Hells Bells
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Hells Bells is an Italian brand with a French DNA and a spiky yet chic esthetic.
Although its output mainly consist of skinny jeans and printed t-shirts with a medical cabinet flavor, Hells Bells, whose name derives from an emblematic AC DC title, is much more than a denim line. It is the expression of a world and its esthetic: a timeless one that appeals to outsiders, outcasts and independent individuals. The rebelliously stylish spirit is condensed in the logo: a playing card, an ace with a top hat on it. The ace stands for risk and originality, for eroticism and radicalism, for a will to change at any cost; the top hat expresses a heartfelt appreciation for sophistication and elegance.